We build AI products to help businesses make better decisions and get important work done. Our starting point was the work inside our own company, where we could see what needed to improve.
Meet the foundersUnderstand what the business needs.
Care about how the work gets done.
Moemen leads the commercial side of YieldKey: sales, marketing and business operations. His focus is the connection between understanding customers, making commercial decisions and building the teams that carry them through.
Adam leads systems engineering, drawing on a background in pharmaceutical sciences and quantitative modelling. His focus is understanding complex problems, testing assumptions and refining how a system behaves.
What a customer means. When a rule needs a second look. When a person should step in. Understanding those moments changes what you build.
An enquiry waiting for an answer. A follow-up nobody owns. A decision that never becomes work. We build to connect what needs to happen with what happens next.
Some work can run in the background. Some needs a conversation, a challenge or a review. We design around that difference, with room for people to make the call.
Infinity Stays, our UK property business, gave us somewhere concrete to begin. That experience shaped YieldKey Reply, which handles enquiries, qualification and booking for UK estate and lettings agencies.
One design decision explains our approach: a request for a viewing should start a useful conversation, rather than immediately take a slot in the diary.
Inside YieldKey Reply“Can I book a viewing for tomorrow?”
A viewing request tells us someone is interested. It doesn’t yet tell us when they need to move.
Acknowledge the request, then ask a useful qualifying question. Don’t confirm a slot before checking the essentials.
“Thanks for your interest. Before we arrange a viewing, when are you looking to move?”
Ask how it works. Ask where it fits.
Ask what it can’t do. You’ll get a straight answer.